{"id":1938,"date":"2019-06-14T09:52:54","date_gmt":"2019-06-14T13:52:54","guid":{"rendered":"https:\/\/myapps.northcarolina.edu\/digitallearning\/?p=1938"},"modified":"2019-06-14T09:52:58","modified_gmt":"2019-06-14T13:52:58","slug":"googles-it-certificate-program-implications-for-higher-ed","status":"publish","type":"post","link":"https:\/\/myapps.northcarolina.edu\/digitallearning\/2019\/06\/14\/googles-it-certificate-program-implications-for-higher-ed\/","title":{"rendered":"Google&#8217;s IT Certificate Program: Implications for Higher Ed"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;3.22.3&#8243;][et_pb_row _builder_version=&#8221;3.22.3&#8243;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.22.3&#8243;][et_pb_text _builder_version=&#8221;3.22.3&#8243;]<\/p>\n<p>I saw <a href=\"https:\/\/www.insidehighered.com\/digital-learning\/article\/2019\/06\/14\/google-it-certificate-program-expands-more-community-colleges\">this article<\/a> today about Google aggressively promoting its IT certificate program.\u00a0 While this primarily impacts North Caroline Community Colleges (for now), I see this creeping into our space.\u00a0 Why get a four year degree when you can get a certificate (for free) that leads to a $60K job?\u00a0 This is especially true for rural, veterans, and older adult students.<\/p>\n<p>Immediately I thought of Clay Christenson\u2019s work on disruption and innovation.<\/p>\n<p>Take a look at this <a href=\"https:\/\/youtu.be\/yUGn5ZdrDoU?t=30\">48 second clip<\/a> by Christenson and tell me if you do not see strong parallels to what we are facing with Google and other entrants into higher education.<\/p>\n<p>\u201cLook across the sweep of business history, almost in every instance a company that at one point was widely regarded as unassailably successful a decade or two later you\u2019d find them in the middle of the pack or often at the bottom of the heap. I observed that, what is it that causes successful companies to fail is rarely that somebody beats them by coming into the market with a better product. But rather it\u2019s somebody that comes at the bottom of the market actually with a product that is not as good as the leaders are making but this one is just a lot simpler, a lot more affordable so that a much larger population of customers can now own it and use it.\u201d<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/myapps.northcarolina.edu\/digitallearning\/wp-content\/uploads\/sites\/45\/2019\/06\/Google-inside-higher-ed.png&#8221; _builder_version=&#8221;3.22.3&#8243;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I saw this article today about Google aggressively promoting its IT certificate program.\u00a0 While this primarily impacts North Caroline Community Colleges (for now), I see this creeping into our space.\u00a0 Why get a four year degree when you can get a certificate (for free) that leads to a $60K job?\u00a0 This is especially true for [&hellip;]<\/p>\n","protected":false},"author":2527,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[30],"tags":[],"class_list":["post-1938","post","type-post","status-publish","format-standard","hentry","category-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/myapps.northcarolina.edu\/digitallearning\/wp-json\/wp\/v2\/posts\/1938","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/myapps.northcarolina.edu\/digitallearning\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/myapps.northcarolina.edu\/digitallearning\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/myapps.northcarolina.edu\/digitallearning\/wp-json\/wp\/v2\/users\/2527"}],"replies":[{"embeddable":true,"href":"https:\/\/myapps.northcarolina.edu\/digitallearning\/wp-json\/wp\/v2\/comments?post=1938"}],"version-history":[{"count":8,"href":"https:\/\/myapps.northcarolina.edu\/digitallearning\/wp-json\/wp\/v2\/posts\/1938\/revisions"}],"predecessor-version":[{"id":1949,"href":"https:\/\/myapps.northcarolina.edu\/digitallearning\/wp-json\/wp\/v2\/posts\/1938\/revisions\/1949"}],"wp:attachment":[{"href":"https:\/\/myapps.northcarolina.edu\/digitallearning\/wp-json\/wp\/v2\/media?parent=1938"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/myapps.northcarolina.edu\/digitallearning\/wp-json\/wp\/v2\/categories?post=1938"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/myapps.northcarolina.edu\/digitallearning\/wp-json\/wp\/v2\/tags?post=1938"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}